Consumer Partners
Working with DNA has traditionally been a resource-intensive and cost-prohibitive endeavor, requiring specialized knowledge and complex logistics. Helix is the only platform that removes all of these barriers—we'll handle the sample collection, CLIA/CAP lab operations, and secure data storage so that you can focus on creating a great experience for your customers.
By hosting an entire platform of products across multiple categories—including Ancestry, Health, Wellness and Entertainment—Helix is making DNA learning accessible for everyone. Every user can explore products from all of our world-class partners with just a single sample, which means you'll be instantly connected with an engaged pool of customers who are excited to improve their lives through DNA.
Our growing ecosystem of consumer partners
Interested in partnering? Contact us
We’ll reach out to you to schedule a conversation.
Exciting!
DNA Product Studio by Helix
Now, it’s easier than ever to develop innovative consumer products enhanced and personalized through the power of DNA
Core partner support
User management and onboarding
User accounts, Helix Connect, user consent, data collection, transactional communications, and lifetime user data
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DNA data generation
Co-branded collection kit production, inventory and fulfillment, U.S. shipping, CLIA/CAP Exome + sequencing, data analysis to product variant calls
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Genome as a service - APIs
Partner API (user events, sample status), Genomics API, Ancestry API (25+ populations), Insights API, and content for hundreds of traits
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Scientific support
Review and identification of appropriate science to include, research collaborations to marry partner data with genetic data
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Product, design, and engineering support
White-label solutions, ideation, wireframes and design, user research, technology selection, systems integration, application architecture
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Commercial and marketing support
Business modeling, pricing strategy, roadmapping, lifecycle management, co-marketing for PR, blog, email, social, brand, and campaigns
Platform validation
Partner security review, Scientific Evidence Evaluation (SEE), validation testing, sequencing positive controls, policy review
eCommerce
Dedicated customizable product page on Helix.com, promo code support, checkout and purchase, third-party checkout supported, mobile app checkout
Simple product evolution
Select insights
unique insights from our
Insights API and/or your own
trait interpretation
Choose product type
White-label (1-2 months)
DNA-powered feature (1-2 months)
Custom app (6-12 months)
Launch and learn
what is loved and how to
scale and enhance your
DNA product for the future