Consumer Partners

Working with DNA has traditionally been a resource-intensive and cost-prohibitive endeavor, requiring specialized knowledge and complex logistics. Helix is the only platform that removes all of these barriers—we'll handle the sample collection, CLIA/CAP lab operations, and secure data storage so that you can focus on creating a great experience for your customers.

By hosting an entire platform of products across multiple categories—including Ancestry, Health, Wellness and Entertainment—Helix is making DNA learning accessible for everyone. Every user can explore products from all of our world-class partners with just a single sample, which means you'll be instantly connected with an engaged pool of customers who are excited to improve their lives through DNA.

Our growing ecosystem of consumer partners

National Geographic

Interested in partnering? Contact us

We’ll reach out to you to schedule a conversation.


This could be the beginning of something big. A member of our team will send you a welcome email soon.

DNA Product Studio by Helix

Now, it’s easier than ever to develop innovative consumer products enhanced and personalized through the power of DNA

Core partner support

User management and onboarding

User accounts, Helix Connect, user consent, data collection, transactional communications, and lifetime user data

DNA data generation

Co-branded collection kit production, inventory and fulfillment, U.S. shipping, CLIA/CAP Exome + sequencing, data analysis to product variant calls

Genome as a service - APIs

Partner API (user events, sample status), Genomics API, Ancestry API (25+ populations), Insights API, and content for hundreds of traits

Scientific support

Review and identification of appropriate science to include, research collaborations to marry partner data with genetic data

Product, design, and engineering support

White-label solutions, ideation, wireframes and design, user research, technology selection, systems integration, application architecture

Commercial and marketing support

Business modeling, pricing strategy, roadmapping, lifecycle management, co-marketing for PR, blog, email, social, brand, and campaigns

Platform validation

Partner security review, Scientific Evidence Evaluation (SEE), validation testing, sequencing positive controls, policy review


Dedicated customizable product page on, promo code support, checkout and purchase, third-party checkout supported, mobile app checkout

Simple product evolution

Select insights

Choose from more than 100
unique insights from our
Insights API and/or your own
trait interpretation

Choose product type

Embedded (1-2 weeks)
White-label (1-2 months)
DNA-powered feature (1-2 months)
Custom app (6-12 months)

Launch and learn

Survey users, gain data about
what is loved and how to
scale and enhance your
DNA product for the future